SEO and SEM for Russian search engines

Yandex SERP updates analyzer

Yandex is very different from Google, when it comes to stable rankings and updates of search results. It is very important to keep in mind that while Google SERPs are never 100% stable, in Yandex not many changes happen on a daily basis.

This used to be the case with Google before as well, but it is still happening in Yandex. As I mentioned in one of my previous posts, every 2 weeks or so Yandex rolls out a big update and the SERPs change noticeably within 1-2 days. Compare the bars on the graph (vertical axis indicates percentage of change in the SERPs): Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Interview with the CEO of Yandex

Interesting interview. Found on the net a couple of days ago. The CEO of Yandex is talking (in English!) abough Yandex and his visions.

My favorite quotes:

  • We planned IPO a year ago. Now we don’t need IPO. We have enough money.
  • There is much more money available in Russia than brains
  • 90% of searches are in Russian
  • Pople use Yandex more than Google, because we search better

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Snezhinsk has gone live

Amazingly fast, the new search algorithm Snezhinsk went live on Yandex. It was announced today at 19.55 Moscow time on Yandex Webmaster blog (webmaster.ya.ru). Yandex, unlike Google, which promised to wait with Caffeine until after the Christmas break, was not afraid to give a hard time to webmasters and businesses right before winter holidays.

I noticed Snezhinsk SERPs were appearing every now and then earlier this week, which shows that the new algorithm went live earlier in several data centers..

Apparently, there are over 1000 ranking factors now… Looks like Yandex is catching up with Google. Not as kind, but almost as picky =)

I will test and report =) Stay tuned =)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian link directories and press release sites – good and bad

masksBacklinks of a typical Russian website is a total nightmare. You will probably find lots of spammy directories and social bookmarks. This is how the SEOs in Russia usually begin their SEO efforts to get sites quickly indexed and receive initial PR and Quotation Index.

There are dozens of services and scripts offering to register your site in hundreds of directories (one of the most common is called 1PS). There are also directories working with reciprocal linking. Well well… This seems to work in Russia, and people keep doing it, however linking to all the link farms will lead to penalization for link spam. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Regional SERPs on Yandex

In April Yandex launched a new algorithm known as Arzamas these days (Arzamas is a name of a Russian city btw). Apart from many new factors affecting rankings, such as for example duplicate content filter that removed over one million of pages from the index in one night, in the new algorithm was implemented a new geotargeting feature.

Even before it was possible to search among websites that belonged to a specific region by selecting the region manually in advanced search options. Arzamas went further. Arzamas assigns websites to a specific region automatically. How? Haha.. we wish we knew =) Sometimes it gets it all wrong… Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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