SEO and SEM for Russian search engines

Expert guide on mobile bid adjustment in Yandex Direct

Since March, Yandex has added a separate bid management for PPC mobile ads, so now we can experiment with the desktop-mobile bid ratio to see if our business or client may particularly benefit from premium placements on Yandex mobile search.

Today, it looks like a great time to do it as the mobile internet is globally racing to exceed the desktop internet use, and there are some signs that Russia may well be drifting in the same direction. For example, according to the recent TNS Russia data, 50% of Russians (12+) use the mobile internet daily (out of 74% of all the online users in Russia).

So, each day 31.4 M users in Russia are keeping a firm grip of their mobile devices, hoping to find what they search for. And here we are, marketers, to guess their wishes, which becomes simpler and cooler now that we can manage and analyze impressions on mobiles for our Yandex PPC campaigns.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Store rating extensions come to Yandex.Direct

In the end of December last year Yandex announced new type of extension for Yandex.Direct ads – store rating extension – which, similarly to Google’s seller rating extension, adds 1 to 5 star rating next to each eligible PPC ad.

seller-rating-extenstion-yandex

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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5 essential tools for Yandex PPC excellence

yandex-searchYandex PPC platform -Yandex.Direct – is quite straightforward and easy to learn, however challenges don’t stop there. Even after mastering the platform, PPC managers need to find a set of tools that help them in their daily work.

Russian market is known for having its own digital infrastructure (Yandex instead of Google, VK instead of Facebook, Yandex.Music instead of Spotify, you name it), and PPC tools are not an exception. Common tools like SemRush, Wordstream or SpyFu won’t help with running and optimizing your Yandex PPC campaigns.

Below is my must-have list of tools that I use daily when working on Yandex.Direct optimization. Have a look – hope these Russian PPC tools will help you too!

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex.Direct now provides account health check

Last week Yandex.Direct got yet another one useful feature. From now on, when accessing your account via Yandex.Direct web interface, you will see your account quality score.

yandex-direct-account-health-check

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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