SEO and SEM for Russian search engines

How Yandex use our behavioral data

For almost a year now Yandex is using machine learning technology aka Matrixnet. Until recently, the “learnings” were used for improving the SERPs: eliminating spam, understanding users’ intents in cases when search queries are too generic or have multiple possible meanings etc. etc. Opinions differ, but all in all the quality of search results is much better than when I started writing RussianSearchTips.

A week ago Yandex launched yet another search algorithm Reykjavík. They call it their first step towards personalized search. Reykjavík aims to adapt to users’ language preferences, i.e. shows more results in English to those who likes (and clicks on) results in English and the other way around. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Claim your content authorship in Yandex Webmaster Tools Or Yandex’s response to Google’s Authorship Markup

Only recently Google announced support of so-called Authorship Markup, and at the same time Yandex declared a war against content theft.

In Yandex Search Blog they called all webmasters to Alpha-Test the new tool in Yandex Webmaster Tools kit called “Original Texts”. To be able to participate in this test, you need to have a site with TIC of at least 10.

All you need to do to claim your content authorship in WM tools is to

1. Add a module called “Original texts” in “Site Content” tab.

2. Submit your original content into the tool some time BEFORE publishing it online.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex SERPs will be built in JavaScript

A few days ago Yandex posted several interesting job openings, including server-side SERP developer and research technician for SERP speed project. Later Anatoliy Orlov (acting Head of Development at Yandex) shared some comments in his private blog.

Apparently, Yandex is changing the technology behind its SERPs, switching from Perl to JavaScript. Anatoliy motivates this decision of Yandex by several reasons. First, writes Anatoliy, the current technology and architecture of the SERP is, although, served it’s purpose well, is outdated and needs to be replaced by a new one, which will make Yandex SERPs faster, better structured and more transparent. Second, most of the modern websites are built with Ajax and switching to JS is just a logical step, as Javascript is already a big part of Yandex SERPs.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex reads nofollow attribute

Some months ago I wrote a post about Yandex and “nofollow” attribute of the <A> tag. Yandex did not, for some obscure reason, read nofollow attribute, so any “nofollowed” link was passing just as much link juice as a direct link in the eyes of Yandex. In order to prevent unwanted links being indexed until now webmasters used tag <noindex> around the piece of code with the link.

Last week however things changed. I did not see any public announcement, but many SEOs noticed that the amount of backlinks in Yandex Webmaster tools dramatically decreased for many websites, and this is because suddenly Yandex started to understand rel=”nofollow”.  A note about that also appeared in Webmaster Help (in Russian). Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Keyword Questions on Yandex

It is a well known trend – people move from searching for keywords to asking questions. The share of keyword questions is increasing every year according to all the major search engines. Last year Wordtracker even introduced a keyword tool dedicated to keyword questions research.

Yandex is not an exception. Accoring to the latest report, 3 out of 100 million searches on Yandex are questions.

About 50% of all questions asked by Yandex audience start with HOW, 17,5% – with WHERE, 8,15% – with WHEN. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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