SEO and SEM for Russian search engines
Yandex.Direct – Yandex’s PPC platform – fine-tuned their geotargeting for Russia by adding 200 new cities and areas inside the Russian districts.
For example, before advertisers had to target the entire Saratov District, and from today they can easily include or exclude various areas inside the Saratov District (Balakovo, Engels, and others), as well as cities inside those areas.
Yandex PPC platform -Yandex.Direct – is quite straightforward and easy to learn, however challenges don’t stop there. Even after mastering the platform, PPC managers need to find a set of tools that help them in their daily work.
Russian market is known for having its own digital infrastructure (Yandex instead of Google, VK instead of Facebook, Yandex.Music instead of Spotify, you name it), and PPC tools are not an exception. Common tools like SemRush, Wordstream or SpyFu won’t help with running and optimizing your Yandex PPC campaigns.
Below is my must-have list of tools that I use daily when working on Yandex.Direct optimization. Have a look – hope these Russian PPC tools will help you too!
Last week Yandex.Direct got yet another one useful feature. From now on, when accessing your account via Yandex.Direct web interface, you will see your account quality score.
