SEO and SEM for Russian search engines

vKontakte mobile app install ads out of beta

vkontakte-mobile-app-install-adVkontakte (vk.com) announced their mobile app install ad format back in August, and the initial launch was planned for September 15. However, it appeared that the format was launched as a beta and for selected advertisers only. This week the new mobile app install ads have been finally released to all vk.com advertisers.

As we all know, vKontakte is Russia’s largest social network, which happens to have 20 million users accessing the social network through their mobile site m.vk.com and their mobile app. With this kind of mobile inventory the network can repeat Facebook’s phenomenon in the West and quickly become one of the leading mobile ad platforms in Russia and CIS.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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vKontakte launches mobile app install ads to help add developers to promote their apps in Russia

vkontakte mobile app install adMobile marketing in Russia is still at its early stage. During the last few years new mobile networks – some good, some not so good – have been popping up in Russia as the mobile Internet usage kept growing.

Surprisingly, none of the Russian Internet giants have been paying too much attention to mobile advertising. Of course, there are mobile ad formats on Facebook, whose audience in Russia is quite limited, and Google, whose market share in Russia is only somewhat 25-30%. Neither Yandex, nor any of the major social networks have so far created any mobile-specific advertising products up until now.

Almost exactly two years ago Facebook revolutionised mobile advertising with their app install ads. Twitter followed earlier this year introducing their own all install format. Last week Russia’s largest social network vKontakte, aka VK or vk.com, also announced [in Russian] their very own mobile app install ad format to help app developers marketing their app in Russia and CIS.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Twitter in Russia, VK and Odnoklassniki: keep growing

Recently I hear a lot of rumors about Twitter and Facebook slowing down their growth tempo and their audiences getting smaller. Last week GlobalWebIndex revealed some interesting data that actually shows the opposite: apparently Facebook and Twitter are still the fastest growing social networks in the world. What is also interesting, vKontakte and Odnoklassniki are in that list as well:

Change_In_Active_Users_Q2_2012_and_Q4_2012

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian Social Networks in Numbers

ComScore recently released an interesting report on Russian social networks and their audiences, which, I thought, could be interesting for everyone buying advertising in VK (vKontakte), Odnoklassniki or on Russian Facebook.

russian-social-network-audiences

* The numbers are shown in million users

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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