Mobile marketing in Russia is still at its early stage. During the last few years new mobile networks – some good, some not so good – have been popping up in Russia as the mobile Internet usage kept growing.
Surprisingly, none of the Russian Internet giants have been paying too much attention to mobile advertising. Of course, there are mobile ad formats on Facebook, whose audience in Russia is quite limited, and Google, whose market share in Russia is only somewhat 25-30%. Neither Yandex, nor any of the major social networks have so far created any mobile-specific advertising products up until now.
Almost exactly two years ago Facebook revolutionised mobile advertising with their app install ads. Twitter followed earlier this year introducing their own all install format. Last week Russia’s largest social network vKontakte, aka VK or vk.com, also announced [in Russian] their very own mobile app install ad format to help app developers marketing their app in Russia and CIS.