SEO and SEM for Russian search engines

Russian Social Networks

I mentioned in one of my previous posts that in 2009 Russia was announced the world’s most engaged social networking audience (ComScore report). And even though I am a bit skeptical about all the social media buzz these days, I felt like I had to describe the Russian social networks.

While I mentioned Twitter in Russia a number of times in my other posts, I practically ignored the biggest Russian social marketing channel. And even though Twitter is a hot trend these days, and it’s grown up to 183.000 users during the winter, Vkontakte and Odnoklassniki is the place where most of your potential customers are.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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10 things I learned at Optimization.ru

exhibit2008As I wrote earlier, my company made me the chosen one (i.e. chosen to attend a Russian Pubcon – Optimization.ru conference in Moscow).

To be honest, I was a bit disappointed. Most of the sessions were way too basic for any half-way experienced SEO person, and generally the conference seemed very commercial.

Anyways, I managed to learn some lessons, and here they are:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Twitter is Russia

Yandex endorse microblogging. Yandex loves Twitter. But do you know how big Twitter is in Russia? Social marketers have created a lot of buzz around Twitter this year, and perhaps, rightly so. But entering Russian market and setting up you online marketing strategy, always remember: Russian Internet sphere is a) unique, b) not as developed as the Western Internet sphere, c) likes local products and services. So Twitter works for you in the US? This is how things are in Russia:

twitter-in-russia-popularity Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex supports microblogging and loves Twitter

I came back from my vacation just a couple of days ago and WOW, what do I see?! Yandex released some services for microblogging! So Russians go social [media]!

First, Russia was announced to be world’s most engaged social networking audience (according to comScore, July 2), now this. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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“8 Interesting Things About Online Marketing & Social Media In Russia” – a great article I found via Twitter

Earlier this week one of my Twitter friends posted a link to an article about Russian Internet marketing and social media, which, in my opinion, is a great summary of what is happening in online marketing field in that huge country.

This post is more or less a summary with my personal comments.

So here are the 8 things listed: Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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