SEO and SEM for Russian search engines

The “Russian Twitter” to be launched in January

In one of my recent posts I mentioned that Mail.ru Group was preparing to challenge one of the world’s largest social media services Twitter in Russia and launch their own microblogging service. It appears we will see the Russian Twitter-killer earlier than I imagined.

According to the statement made by Mail.ru spokesman, the new service will be called Futubra.com (not .RU, mind it!) and will be launched already in January 2012. The product seems to be a hybrid of Twitter and Facebook. Apart from normal “tweets”. Futubra’s users will be able to share pictures and video, create events and groups. Just like in case of Twitter (and recently Facebook), Futubra will allow its users to subscribe for other people feeds without becoming “friends”.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex SERPs become more social

Just a few weeks ago I wrote a post about non-importance of social signals in Yandex SEO. I also concluded my analysis with a thought that sooner or later Yandex will incorporate social into their algorithm, because everything points in that direction.

Last week Yandex made yet another move showing that they do not ignore the importance of presence in social media: they started to show links to social media profiles in page snippets:

social profiles in Yandex snippets

Links to social profiles in snippets (Yandex)

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Do social signals play a role in Yandex SEO?

As we all know, both Google and Bing are using social signals such as tweets, Facebook shares, Google+ shares etc., as a component of their ranking formula. But very little, if anything, has been said about Yandex so far.

Preston Carey actually received this question at SMX London earlier this year and came back with a very vague explanation of a kind “kind of sort of but not really”.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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How Yandex use our behavioral data

For almost a year now Yandex is using machine learning technology aka Matrixnet. Until recently, the “learnings” were used for improving the SERPs: eliminating spam, understanding users’ intents in cases when search queries are too generic or have multiple possible meanings etc. etc. Opinions differ, but all in all the quality of search results is much better than when I started writing RussianSearchTips.

A week ago Yandex launched yet another search algorithm Reykjavík. They call it their first step towards personalized search. Reykjavík aims to adapt to users’ language preferences, i.e. shows more results in English to those who likes (and clicks on) results in English and the other way around. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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More PPC options in Russia: MoiMir @ Mail.ru

Online Advertizing is booming in Russia, and, unlike many European markets, there are a few platforms available, that can deliver sufficient amounts of traffic.

Apart from the Market leader Yandex and their Yandex.Direct with massive search and content networks, you have Google AdWords, Begun (content ad network), social PPC on VKontakte and Odnoklassniki.ru, you name it.

Recently Mail.ru announced creation of their new ad platform, which will serve ads in their social network MoiMir. MoiMir is the 4th largest network in Russia and is bigger than FaceBook. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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