SEO and SEM for Russian search engines

Better possibilities for backlink analysis in Yandex webmaster tools

Yandex Webmaster panel is on the way to better usability! Finally the day has come when we can download all backlinks into a file, just like in Google webmaster tools.

To do so you need to activate this feature here (being logged in, of course): http://webmaster.yandex.ru/settings/offline_links.xml.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Webmaster Tools

Yandex Webmaster tools (also called Yandex Webmaster panel) is a highly useful tool for all Yandex SEOs. It is good. It is free. It is an (surprise! :-)) almost exact copy of Google Webmaster Tools, hence it won’t take much time to figure out how to use them.

Yandex webmaster tools can be accessed here: http://webmaster.yandex.ru/. To submit your site there just go to “My sites” tab (see the screenshot below) and type in your URL. Then, just like in Google Webmaster Tools, Yandex will need to verify your site and will ask you to create a .txt file on the server or add a Meta tag to your index page. Verification goes usually very quickly. Most of my sites got verified within an hour. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Regional SERPs on Yandex

In April Yandex launched a new algorithm known as Arzamas these days (Arzamas is a name of a Russian city btw). Apart from many new factors affecting rankings, such as for example duplicate content filter that removed over one million of pages from the index in one night, in the new algorithm was implemented a new geotargeting feature.

Even before it was possible to search among websites that belonged to a specific region by selecting the region manually in advanced search options. Arzamas went further. Arzamas assigns websites to a specific region automatically. How? Haha.. we wish we knew =) Sometimes it gets it all wrong… Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Where to find your Russian keywords?

The basics:

When creating keyword lists for your American, German or French sites, you turn to Google for keyword suggestions. But what do you do in Russia?

Google is not very good with Russian semantics, besides the amount of searchers in Google.ru is not that high. Is Google.ru keyword data reliable? Who is using Google? Can it help to find good keywords to get traffic from Yandex? Well well.. Google keyword suggestion tool is good, however I recommend to use Yandex Keyword tool as a primary source of ideas.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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