SEO and SEM for Russian search engines

Spammy Yandex SEO techniques: faking behavioral factors

In my last post I wrote how important the behavioral factors are for SEO for Yandex. Researching that subject more, I stumbled upon very curious piece of software called “Userator”. This software is supposed to simulate users’ behavior and by that improve your positions in Yandex.

Obviously it is a very spammy thing. Moreover, most probably it is a scam, however one can’t be 100% sure here. Not so long ago Yandex made an official statement (in Russian) that they are aware of these kind of software, consider it being spam and will penalize websites trying to fake CTR and other behavioral factors by using bots. That makes one think that these softwares might actually work, and since Yandex cannot identify which clicks are ”real” and which are ”fake”, they are just trying to scare spammers. Who knows. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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How to optimize for Yandex: SEO ranking factors

After the lame talk about SEO for Yandex Andy and Rand gave at SMX, I thought would be good to write something more practical; how it works with Yandex for real.

Recently I wrote a short update on new algorithm and technologies Yandex uses to rank websites, and these are the practical tips on how to optimize for Yandex in the age of Krasnodar, MatrixNet and Spektr.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Using LiveInternet click distribution model for traffic estimation

How much traffic can we potentially get if we rank #1 for this keyword? How much our traffic will increase if we go from position X to position Y for that keyword? Have you ever asked yourself these questions? Whether a keyword is good, whether it is worth focusing on..

When working with Google all we have is Google search volumes, which are often far far away from the real numbers, and the old AOL click distribution model. When it comes to Russian search engines (Yandex, Google, Mail.ru, Rambler), more reliable statistics is available. First of all, Yandex shows actual search volumes for keywords on a monthly basis (only broad match though). Second, there is this fabulous click distribution model I am going to write about. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex SERP updates analyzer

Yandex is very different from Google, when it comes to stable rankings and updates of search results. It is very important to keep in mind that while Google SERPs are never 100% stable, in Yandex not many changes happen on a daily basis.

This used to be the case with Google before as well, but it is still happening in Yandex. As I mentioned in one of my previous posts, every 2 weeks or so Yandex rolls out a big update and the SERPs change noticeably within 1-2 days. Compare the bars on the graph (vertical axis indicates percentage of change in the SERPs): Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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What to do if your site got assigned to a wrong region in Yandex?

In the end of last year Russian SEO society was shaken and excited at the same time by a sudden change or ranking algorithm from Arzamas to Snezhinsk. Snezhinsk came with over 1000 ranking factors and ad a result better spam detection, better dupe content filters and better geo-targeting.

Right now local results are available for 1250 cities in Russia. This basically means that it is easier (or should I say more possible?) for local businesses to rank in their regions for geo-dependent keywords.  Great! Or.. wait! Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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