Up until now Yandex SEO penalties were often difficult to diagnose. A lot of times webmasters had to contact Yandex to find out what caused, for example, drop in traffic or sharp decline in number of indexed pages.
On Friday last week Yandex announced a new section in their new Yandex.Webmaster toolkit [at the moment in Russian only] that will notify webmasters and site owners about violations of Yandex SEO guidelines found on their web properties.
Yandex PPC platform -Yandex.Direct – is quite straightforward and easy to learn, however challenges don’t stop there. Even after mastering the platform, PPC managers need to find a set of tools that help them in their daily work.
Russian market is known for having its own digital infrastructure (Yandex instead of Google, VK instead of Facebook, Yandex.Music instead of Spotify, you name it), and PPC tools are not an exception. Common tools like SemRush, Wordstream or SpyFu won’t help with running and optimizing your Yandex PPC campaigns.
Below is my must-have list of tools that I use daily when working on Yandex.Direct optimization. Have a look – hope these Russian PPC tools will help you too!
Yandex.Metrica is a free web analytics tool developed by Yandex. It is very popular among Russian webmasters and business owners, but a lot of European companies tend to forget about it and rely on Google Analytics when measuring performance of their Russian websites.
In my opinion, both tools have their pros and cons, and I usually recommend to use both Yandex.Metrica and Google Analytics when working in the Russian market, but in this article I would like to explain why Yandex.Metrica is important for your Russian business. Here is why:
All search engines, including Yandex, tell you to create great content. They also tell you that the content should be unique. But what if your content gets re-posted somewhere, and what if that copy-paster ranks higher than you? This situation, I am sure, is familiar to most of us.
Search engines have been pretty good at determining the primary source of content, but sometimes they do get it wrong, and Yandex does more often than Google.
In 2011 Google came up with a way for authors to protect their rights in the SERPs with rel=”author” tag. It has proven to be a very good way to show Google the true ownership of the content as well as build up authority of you as a writer. Unfortunately, Yandex does not support rel=”author” tag. But there is an alternative.
For a while I’ve been wondering, and I guess some of you did too, if there is a good competitive intelligence tool for Yandex? Recently I found one, which works well, and I would like to share my findings with you. The tool is called SpyWords.
I used it a lot in the last couple of month, and since it did a good job and saved a lot of time for me, I thought I give them a credit and review them on my blog.