While Yandex holds 65% of contextual ads market in Russia, Google is claiming to have exponential growth in revenues in the country. Eric Schmidt of Google said in his interview to Vedomosti during his visit to St. Petersburg that Russia is one of their top 5 fastest growing markets.
Google have been trying hard to gain market share in Russia and other Russian-speaking countries, using even not-so-pretty methods, such as buying Yandex.Direct related terms to promote AdWords:
Online Advertizing is booming in Russia, and, unlike many European markets, there are a few platforms available, that can deliver sufficient amounts of traffic.
Apart from the Market leader Yandex and their Yandex.Direct with massive search and content networks, you have Google AdWords, Begun (content ad network), social PPC on VKontakte and Odnoklassniki.ru, you name it.
Recently Mail.ru announced creation of their new ad platform, which will serve ads in their social network MoiMir. MoiMir is the 4th largest network in Russia and is bigger than FaceBook. Continue reading…
Context advertizing network BEGUN (second largest PPC platform after Yandex Direct, which belongs to a Russian search engine Rambler) published results of their price research. Price per click is measured in “conditional units” (whatever it is). 1 conditional unit is equal 28 Russian rubles or $0.90.
Among top 25 were some seo services related keywords sich as “seo prices”, “seo” and “context advertizing” (in Russian, obviously).
Generally the most expensive segments are real estate, legal services, security services, finance services, Internet services, software and cars. Top 10 looked as follows: Continue reading…