SEO and SEM for Russian search engines

Store rating extensions come to Yandex.Direct

In the end of December last year Yandex announced new type of extension for Yandex.Direct ads – store rating extension – which, similarly to Google’s seller rating extension, adds 1 to 5 star rating next to each eligible PPC ad.

seller-rating-extenstion-yandex

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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5 essential tools for Yandex PPC excellence

yandex-searchYandex PPC platform -Yandex.Direct – is quite straightforward and easy to learn, however challenges don’t stop there. Even after mastering the platform, PPC managers need to find a set of tools that help them in their daily work.

Russian market is known for having its own digital infrastructure (Yandex instead of Google, VK instead of Facebook, Yandex.Music instead of Spotify, you name it), and PPC tools are not an exception. Common tools like SemRush, Wordstream or SpyFu won’t help with running and optimizing your Yandex PPC campaigns.

Below is my must-have list of tools that I use daily when working on Yandex.Direct optimization. Have a look – hope these Russian PPC tools will help you too!

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Online advertising spend in Russia up by 20% in H1 2014

Online advertising expenditures in Russia keep growing at high year over year. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that companies spent 20% more on online advertising comparing to the first half of 2013. Contextual advertising (SEM) traditionally showed the highest growth – 28% comparing to the same period of 2013.

The total value of online advertising market in the first 6 months of 2014 reached 38 billion Russian rubles (approx. 1.06 billion US dollars).

online-advertising-spend-in-russia-h1-2014

 

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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BREAKING NEWS: Yandex removes ads on the right

In one of my resent posts I wrote about the test Yandex was running with Yandex.Direct layout placing ads to the bottom of the page instead of the right side of the SERP. The test proved to be successful, and the CTR for the ads positioned in the bottom of the page was 2,5 times higher than it used to be for the ads on the right hand side. Given the significant improvement in click through rates, Yandex rolled out the change to all Yandex.Direct ads.

While the new layout results in better performance, there are now fewer ad slots on the page – 3 for “premium” placement ads (on the top of the search results) and 4 for “guaranteed” placement ads (previously the top positions on the right, now – the ad slots under the search results). The so-called dynamic ad slots will be moved to the 2nd, 3rd and later SERPs, and therefore will get fewer impressions.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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New exciting features for Yandex advertisers

Yandex keeps tweaking their advertising products and making them better. In the beginning of the year the company introduced 3 new features to make Yandex.Direct ads more effective.

1. Image ads for Yandex Advertising Network (YAN)

Being used to Google AdWords, I was always missing image ad formats in Yandex content network. Images are so much more appealing; they attract attention and give better impression about the product than boring text links.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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