The Russian Institute of Modern Media MOMRI conducted a nationwide survey the goal of which was to understand the attitudes of Russian consumers towards advertising, reports Vedomosti [in Russian].
One of the main findings of the survey was that 40% of the population living in cities with more than 100 000 inhabitants generally trust advertising and promotional messages.
6% of respondents said that they do not mind and sometimes even like advertising.
In my latest post I wrote about advertising expenditures in the Russian market and the affect of the economic crisis on the advertising industry. The turnover of the advertising market in Russia decreased by 14% so far this year in comparison to the same period of 2014 after showing constant growth for several years in a row. Advertisers started shifting budgets into more efficient and measurable channels, such as search advertising – SEM came out as the only medium that saw higher volumes this year.
But how did the crisis really affect your customers? Nielsen’s Consumer Confidence Index sheds some light on changes in Russians’ purchase behavior in 2015.
This evening I created these infographics about Russian Internet economy development in 2011-2012. The full report was presented by RAEC during Russian Internet Week 2012 – a 3 days long conference that covers all aspects of the Russian Internet Industry. Hope you like it!
I bet all of you have seen “Social Network”, the movie about Facebook. Apparently a Google movie is also coming up. Following their Western colleagues, Russian film makers decided to produce a movie about yet another IT success, the most popular Russian search engine Yandex.
The movie under production title “Startup” is a joint effort of producer Irina Smolko, screenwriter Dmitry Sobolev and director Roman Karimov. The basis for the plot is the development of the Russian IT industry from the 90s until today, where Yandex is obviously one of they key figures.
Roman Karimov. Image credit: http://www.kinopoisk.ru
Nice piece on Russian top tech companies from France24 (in English): the leading search engine Yandex, one of the larges anti-virus software brands Kaspersky and Russian Silicon Valley to be – Skolkovo. Check it out: only 8 min and a lot of interesting insights!