Highly challenging, quickly changing and extremely competitive, travel is one of the most exciting verticals when it comes to digital marketing worldwide, and Russia is no exception. Global players and local brands are working hard to deliver the best value to rapidly growing Russian travel community.
I am very happy to present the interview with of one of the most well-known companies in the travel industry Skyscanner. I had a chance to speak to the Russian Marketing Manager Ilarion Kopaleyshvili about online travel market in Russia, its potential, opportunities and future trends.
Enjoy!
