SEO and SEM for Russian search engines

Advertising in Russian social media is on the rise

Staying at my Russian friend’s place, I noticed that the first thing she did in the morning was logging in to vKontakte. Well, I guess I can’t compete with her 300+ friend list, and even less – with her mother when she checks up on her in Odnoklassniki. This behavior becomes quite common as she’s just one of those 45 million VK users and 30 million Odnoklassniki users who are getting social online every day.

By contrast, Facebook in Russia is not doing that well in the race (7.5 million users), so no wonder companies try to catch up and invest more into advertising on national platforms instead: according to Socintel360, in 2013 marketing campaigns in Odnoklassniki and vKontakte had $132.4 million and $83.7 million budgets respectively. And, in the coming years, brands are likely to spend on them even more.

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Odnoklassniki.ru rebrands into OK

Odnoklassniki, Russia’s second largest social network, yesterday re-branded into OK. The domain odnoklassniki.ru now redirects to ok.ru, and the design has been completely changed to reflect the new lighter and easier image.

ok

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Twitter in Russia, VK and Odnoklassniki: keep growing

Recently I hear a lot of rumors about Twitter and Facebook slowing down their growth tempo and their audiences getting smaller. Last week GlobalWebIndex revealed some interesting data that actually shows the opposite: apparently Facebook and Twitter are still the fastest growing social networks in the world. What is also interesting, vKontakte and Odnoklassniki are in that list as well:

Change_In_Active_Users_Q2_2012_and_Q4_2012

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian Social Networks in Numbers

ComScore recently released an interesting report on Russian social networks and their audiences, which, I thought, could be interesting for everyone buying advertising in VK (vKontakte), Odnoklassniki or on Russian Facebook.

russian-social-network-audiences

* The numbers are shown in million users

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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