SEO and SEM for Russian search engines

Russian mobile app scene: who makes money and who gets downloads

Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Online Marketing in Russia: Top 5 Trends for 2015

In online marketing, it’s nice to have a feeling for trends. It helps adapt fast to the digital climate change and get the best out of it. Working in Russian Internet today, quick reaction is not an option, it’s a must. And actually, Russian advertisers are pretty good at it, given the current situation in Russia’s economic space. So, to be just as well-prepared as them, we’ve collected for you five major trends expected to dominate the digital marketing in Russia this year. Pick up your favorite!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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vKontakte mobile app install ads out of beta

vkontakte-mobile-app-install-adVkontakte (vk.com) announced their mobile app install ad format back in August, and the initial launch was planned for September 15. However, it appeared that the format was launched as a beta and for selected advertisers only. This week the new mobile app install ads have been finally released to all vk.com advertisers.

As we all know, vKontakte is Russia’s largest social network, which happens to have 20 million users accessing the social network through their mobile site m.vk.com and their mobile app. With this kind of mobile inventory the network can repeat Facebook’s phenomenon in the West and quickly become one of the leading mobile ad platforms in Russia and CIS.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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vKontakte launches mobile app install ads to help add developers to promote their apps in Russia

vkontakte mobile app install adMobile marketing in Russia is still at its early stage. During the last few years new mobile networks – some good, some not so good – have been popping up in Russia as the mobile Internet usage kept growing.

Surprisingly, none of the Russian Internet giants have been paying too much attention to mobile advertising. Of course, there are mobile ad formats on Facebook, whose audience in Russia is quite limited, and Google, whose market share in Russia is only somewhat 25-30%. Neither Yandex, nor any of the major social networks have so far created any mobile-specific advertising products up until now.

Almost exactly two years ago Facebook revolutionised mobile advertising with their app install ads. Twitter followed earlier this year introducing their own all install format. Last week Russia’s largest social network vKontakte, aka VK or vk.com, also announced [in Russian] their very own mobile app install ad format to help app developers marketing their app in Russia and CIS.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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New research: mobile app trends in Moscow

Mobile Internet usage skyrocketed in Russia in the last few years, growing by over 50% each year, which, of course, could not stay unnoticed by both researchers and businesses.

One of the largest market research companies in Russia — TNS Russia — has recently released several interesting studies about Russian mobile Internet, where they not only showed market overall market trends, but dug deeper into mobile app usage.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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