SEO and SEM for Russian search engines
Russia, despite the relatively late adoption of smartphone technology, managed to become one of the largest markets in the world in terms of mobile app usage. With the population of 143 million people and quite high mobile Internet penetration, Russia made it to top 10 countries in terms of app downloads and in-app revenues, reports App Annie.
Russian people love playing games, and, unlike other digital content, don’t mind paying for them. According to the recent research conducted by J’son & Partners Consulting games account for astonishing 91% of the digital content market in Russia.
Smartphone penetration in Russia hit 36% in 2013, and although no official start have been released for 2014, I believe it will reach 40% this year. Mobile games is a relatively new for the Russian market phenomenon, however already heavily adopted one. Out friends from WapStart, Russia’s largest mobile ad network, conducted a research to understand how Russian people play games on their smartphones.
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