Reading my usual dose of Russian press, I stumbled on an interesting interview with a CEO of one of the largest SEO companies in Russia in Kommersant.ru. Although 90% of the interview is company’s self-advertising, I found their evaluation of Russian market of SEO services quite interesting.
The CEO in question estimates that the value of the market of SEO services in Russia is somewhere between 16 and 20 billion Russian rubles (around 690 million USD), where 9 billion were spent on links and the other 7 to 12 billion – on service fees to agencies and freelancers. Apparently, large agencies (which are few) are responsible for only 20-30% of this amount. The rest of the money is distributed among smaller SEO agencies and freelance SEO specialists.
In 2010 Russia became the fastest growing market in Europe in terms of online advertising revenues, and continued strong growth throughout 2011. According to the Russian Association of Advertising Agencies (AKAR), the market reached 1,4 billion USD, which is a 56% increase comparing to 2010.
According to AdScore (in Russian), Yandex holds the largest share of Russian contextual advertising market, followed by Google Russia and Begun:
Russian Contextual Advertising Market
In one of my previous posts I wrote about Google gaining market share in Russia by aggressively promoting it’s non-search products, such as Android and Chrome, for example.
Browsers with built-in default search engine are generally a popular way to get extra searches. Yandex teamed up with Firefox, while Google runs TV commercials for Chrome.
It seems like Google’s marketing efforts are paying off. According to several independent analyst companies Chrome became the most used browser in Russia in December 2011, surpassing Internet Explorer, Firefox and Opera.
During 2011 Yandex lost 4% of searches in Russia to Google.ru, reports Vedomosti (in Russian). I heard mentions of this fact throughout last year, but here is how it looks in absolute numbers.
According to LiveInternet statistics, in December last year search market in Russia was divided between Yandex, Google.ru and other smaller search engines as shown below:
Yesterday I read something, as I thought at first, totally ridiculous, but it seems to be happening for real. In Belarus from today it is forbidden to provide any kind of services or sell any kind of goods on the Internet from a website with any other top level domain than .BY.
Cnews.ru reports that according to the new law companies and individuals will be administratively punished for doing business with foreign sites. Even Internet cafes providing access to forbidden sites will be forced to pay fines. The fine for violating this law will be up to 30 “units”, which is currently 1,05 million Belarusian rubles, which is approximately 120 USD.