Monday, September 10: Russian social network vKontakte reported the highest number of visits in their history in one day – 38.4 million. This is 50% higher than the average daily number of visits in September last year. It is also about 7 million higher than yesterday’s visits of the second largest social network in Russia Odnoklassniki (31.6 million).
It seems vKontakte take pride in their visitors trends, because on the same day they opened up their traffic statistics for everyone. Metrics like pageviews , sessions , visitors, average visit duration (min) , pageviews/visitor and some other are now available at Liveinternet.com/stat/vkontakte.ru/.
Source: http://www.sostav.ru/news/2012/09/11/vkontakte_tns/ (in Russian)
2 Russian email services Mail.ru and Yandex Mail have become 4th and 5th largest email services in Europe in terms of unique visits, reported ComScore. Focused solely on Russian-speaking audience, Mail.ru and Yandex Mail attracted 42,77 million / 25,14 million unique visitors in June 2012 alone.
Increase in email usage in Russia is not surprising, given the rapid growth of Russian Internet audience overall. Comparing to the average for Europe 14% increase, the amount of visits for Mail.ru and Yandex Mail went up by 22% and 37% correspondingly.
Great infographics about Russian eCommerce from Russia Beyond The Headlines.
I’ve been writing a lot about astonishing growth in Russian online advertising sector and eCommerce. Here is yet another amazing number: according to a recent research published by Higher School of Economics, 13% of all goods in Moscow were purchased online in Q2 2012. This essentially means that every 7th sale was an online sale. How about it? In Q2 last year the figure was 9%.
In other regions of the country, however, the percentage of online sales sightly decreased comparing to last year (from 8% to 7%).
The data is collected from 4000 companies across 78 regions in Russia. Moscow and Moscow region in this research are represented by around 200 companies.
To the the full report, visit www.hse.ru (in Russian).
Russian eCommerce demonstrated astonishing growth in 2011 increasing its turnover by 29% ending up at 310 billion Russian rubles (around 10 billion US dollars), according to Data Insight latest report. While it is a well-known fact that Moscow region has the best buying ability in the country, most of the growth in 2011 came from other regions in Russia.
In the regions supply is not catching up with fast growing demand: a lot of products are impossible to buy there, or are imported by small local businesses and therefore cost more that in large chain stores in Moscow. In search for better assortment and better deals the population starts moving online. Interestingly, the most active online shoppers (outside Moscow) live in the most remote places like Sakhalin, Magadan, Kamchatka and Yakutia (see map below for reference):