SEO and SEM for Russian search engines

Local search on Yandex – some testing

geo-targeting-yandexThis week I got the first client with local ties on Yandex, or to be more precise, it’s region in Yandex Webmaster Tools was “Moscow”… That was unexpected since the client was strictly e-commerce website without any regional contact details, without region in Yandex Catalog … nothing like that. Just hosted in Moscow…Weird.

Hence I had to see how the rankings differ among the regions (which you can do on webmaster.yandex.ru portal – here).

There are only 6 regions available for testing: Moscow, St. Petersburg, Yekaterinburg, All Russia (all regions in Russia except Moscow, St. Petersburg and Yekaterinburg ), Ukraine, Belarus and Kazakhstan. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Geotargeting on Yandex – a new twist

Soon the new version of the latest Yandex search algorithm Arzamas 1.2 will be released. It is going to be even more geotargeted than already very much geotargeted Arzamas 1.1 =) Yes.. Russia is big and there are many geo entities to target… Last week Yandex opened a beta-version for testing, and that was a great fun!

The trick is Yandex geotargeting in Arzamas 1.2 is based not only on searcher’s location and website/ company region, but also on a type of keyword. Yandex divided all keywords into geo-dependent and geo-independent. It’s not hard to guess that regional SERPs will differ for geo-dependent keywords, while SERPs for geo-independent terms will be the same for the whole country. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Regional SERPs on Yandex

In April Yandex launched a new algorithm known as Arzamas these days (Arzamas is a name of a Russian city btw). Apart from many new factors affecting rankings, such as for example duplicate content filter that removed over one million of pages from the index in one night, in the new algorithm was implemented a new geotargeting feature.

Even before it was possible to search among websites that belonged to a specific region by selecting the region manually in advanced search options. Arzamas went further. Arzamas assigns websites to a specific region automatically. How? Haha.. we wish we knew =) Sometimes it gets it all wrong… Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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