SEO and SEM for Russian search engines

Better possibilities for backlink analysis in Yandex webmaster tools

Yandex Webmaster panel is on the way to better usability! Finally the day has come when we can download all backlinks into a file, just like in Google webmaster tools.

To do so you need to activate this feature here (being logged in, of course): http://webmaster.yandex.ru/settings/offline_links.xml.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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10 things I learned at Optimization.ru

exhibit2008As I wrote earlier, my company made me the chosen one (i.e. chosen to attend a Russian Pubcon – Optimization.ru conference in Moscow).

To be honest, I was a bit disappointed. Most of the sessions were way too basic for any half-way experienced SEO person, and generally the conference seemed very commercial.

Anyways, I managed to learn some lessons, and here they are:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Snezhinsk has gone live

Amazingly fast, the new search algorithm Snezhinsk went live on Yandex. It was announced today at 19.55 Moscow time on Yandex Webmaster blog (webmaster.ya.ru). Yandex, unlike Google, which promised to wait with Caffeine until after the Christmas break, was not afraid to give a hard time to webmasters and businesses right before winter holidays.

I noticed Snezhinsk SERPs were appearing every now and then earlier this week, which shows that the new algorithm went live earlier in several data centers..

Apparently, there are over 1000 ranking factors now… Looks like Yandex is catching up with Google. Not as kind, but almost as picky =)

I will test and report =) Stay tuned =)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yet another new search algorithm of Yandex with over 1000 ranking factors: meet Snezhinsk!

Snezhinsk is a new ranking algorithm of Yandex, named after a city in the Ural mountains

Snezhinsk is a new ranking algorithm of Yandex, named after a city in the Ural mountains

Yes, again.. This week Yandex released for testing its new ranking algorithm. The testing environment is somewhat similar to the Sandbox of Google and can be accessed on buki.yandex.ru.

According to Yandex, the new algorithm will analyze over 1000 variable to position websites in the SERPs. Moreover, they published a paper (in English  – yey!) about how the algorithm works. Having econometrics background, I was still a little confused. SEO community also expressed very skeptical opinions and decided to try and learn instead of looking at complicated formulas. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex search operators

Yandex search operatorsNot sure how many of you use search operators.. I almost never do =) When it comes to my private life, I am a standard searcher. I google “translate” and “maps”, when I need to use Google Translate or Google Maps. I never use all those Related: or Inurl .. If I don’t find the results on the 1st SERP satisfying, I just change the query. And yet, I consider myself Internet-savvy =)

When it comes to my work, I love search operators! Linkdomain, linkfromdomain… aren’t they sweet? What would we do without them?! Google, Bing and Yahoo provide a great variety of search operators, which can be used for various SEO purposes. What about Yandex? What do you think? Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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