SEO and SEM for Russian search engines

Online Marketing in Russia: Top 5 Trends for 2015

In online marketing, it’s nice to have a feeling for trends. It helps adapt fast to the digital climate change and get the best out of it. Working in Russian Internet today, quick reaction is not an option, it’s a must. And actually, Russian advertisers are pretty good at it, given the current situation in Russia’s economic space. So, to be just as well-prepared as them, we’ve collected for you five major trends expected to dominate the digital marketing in Russia this year. Pick up your favorite!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Yandex Catalog and its benefits for Yandex SEO

Yandex Catalog, also known as YaCa, is a collection of links, each supplied with a short description, categorized by topics and geolocation, similar to Yahoo Catalog or DMOZ.

Yandex Catalog was created in back in 2000, and since then went through several new editions and releases. YaCa is a popular web resource in Russia and boasts 3 million page views per day.

yandex-catalog

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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New Yandex AGS-40 update hits networks and shameless link sellers

ags-40Yandex AGS penalty, ironically named after aRussian grenade launcher, was first introduced back in 2009. From the beginning, the penalty was aimed against low quality sites, and mainly affected those that were created for selling links through Russian link brokers and otherwise did not carry any value for the user.

AGS had two versions in its history: AGS-17 (September 2009) and AGS-30 (December 2009). This year, on the 1st of November, Russian SEO community noticed a lot of changes in Yandex search results, which initiated a lot of discussions in forums and blogs. Many suspected it, but today Yandex officially confirmed [in Russian] that they released the new version of AGS — AGS-40.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Link building in Yandex SEO – status quo and best practices

As search engines develop, a bunch of SEOs always tries to find ways to cheat the system. Over the years link buying (aka building) has been one of the most abused SEO tactics. In Russia it became more extreme than in other markets — bulk link buying is a general practice most SEO agencies would offer you even today. It is not a secret to anyone; even Yandex themselves said that they know for sure that about 90% of links in Russia are “SEO links“. So let’s take a closer look at Russian link building practices.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex “Islands” and their impact on Yandex SEO

In the last few months Yandex created a lot of buzz in tech and marketing press around the globe, first with moving Yandex.Direct ad units from the right side to the bottom of the page, then with personalized search followed by real-time personalized search, and now the interactive SERPs / interactive rich snippets, whatever you prefer to call them.

A lot is written in the foreign press about Yandex “Islands”, but little has been said about actual implementation or potential impact of this new technology on Yandex SEO and SEM. In this post I will try to answer the questions that probably popped up in every webmaster’s head (they did pop up in my mind at least) after first hearing about the “Islands”.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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