SEO and SEM for Russian search engines

Geotargeting on Yandex – a new twist

Soon the new version of the latest Yandex search algorithm Arzamas 1.2 will be released. It is going to be even more geotargeted than already very much geotargeted Arzamas 1.1 =) Yes.. Russia is big and there are many geo entities to target… Last week Yandex opened a beta-version for testing, and that was a great fun!

The trick is Yandex geotargeting in Arzamas 1.2 is based not only on searcher’s location and website/ company region, but also on a type of keyword. Yandex divided all keywords into geo-dependent and geo-independent. It’s not hard to guess that regional SERPs will differ for geo-dependent keywords, while SERPs for geo-independent terms will be the same for the whole country. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Regional SERPs on Yandex

In April Yandex launched a new algorithm known as Arzamas these days (Arzamas is a name of a Russian city btw). Apart from many new factors affecting rankings, such as for example duplicate content filter that removed over one million of pages from the index in one night, in the new algorithm was implemented a new geotargeting feature.

Even before it was possible to search among websites that belonged to a specific region by selecting the region manually in advanced search options. Arzamas went further. Arzamas assigns websites to a specific region automatically. How? Haha.. we wish we knew =) Sometimes it gets it all wrong… Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Beware! Noindex!

A quick note: Yandex does not recognize attribute ”nofollow”, i.e. if you nofollow your links, Yandex will still see and index them. Instead of nofollow attribute Yandex SEO use tag “noindex”:

noindex tag in html code

noindex tag in html code

This is very important to keep in mind that most of the SEO tools we use look for nofollowed links and do not underline or highlight the noindexed ones in any way.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Where to find your Russian keywords?

The basics:

When creating keyword lists for your American, German or French sites, you turn to Google for keyword suggestions. But what do you do in Russia?

Google is not very good with Russian semantics, besides the amount of searchers in Google.ru is not that high. Is Google.ru keyword data reliable? Who is using Google? Can it help to find good keywords to get traffic from Yandex? Well well.. Google keyword suggestion tool is good, however I recommend to use Yandex Keyword tool as a primary source of ideas.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Quotation index – a Page Rank of Yandex

This is the first post of the series “10+ things to know before you start”.  I decided to create this category because although Yandex works in a similar way to Google, there are several Yandex-specific factors, which you must consider when doing your Yandex SEO.

Quotation index is one of them.

Quotation index is a grade of importance given by Yandex to your website (similar to Google’s PR). It does not affect your rankings, but shows how trusted your site is from Yandex point of view.

The scale of quotation index is very broad. It can vary from 0 to 150 000 =) And there is no correlation with Google PR whatsoever. Good private sites usually have quotation index from 150 till 1000, major newspapers and TV channels’ sites – between 1000 and 10 000. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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