SEO and SEM for Russian search engines

vKontakte to launch an ad network and retargeting

One of the major Russian social networks, also known as the Russian Facebook-clone, vKontakte (aka VK) announced upcoming launch of two new advertizing products: their own ad network and retargeting platform.

vKontakte ad network

The ad network is said to be launched in mid-October. It will allow publishers to place blocks of vKontakte ads on their sites. Webmasters will receive 50% of advertising revenue, which is comparable with AdSense and Yandex Advertising Network. At the first stage, the ads will be shown only to logged in to vKontakte users. For those questioning the size of this audience size, VK opened up visitors stats on LiveInternet.ru – please got in and have a look.  Nothing is said about targeting options or quality of the publishers in the network.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex joins retargeting race

I’ve been writing a lot about Yandex SEM platform Yandex.Direct, but I never touched the other possibility of advertising with Yandex: Display. Apart from text ads on Yandex content network, there is also a possibility to buy classic display ads on Yandex properties. Here is some information about media buying possibilities on Yandex, for those who are interested. In this article though, I would like to talk more about their newly introduced feature: search retargetng.

Search retargeting on Yandex

Search retargeting on Yandex, in theory, works in a similar way as with the known players in the niche such as Simpli.fi, Magnetic.is, Chango etc., there are however a few differences:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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