One of the major Russian social networks, also known as the Russian Facebook-clone, vKontakte (aka VK) announced upcoming launch of two new advertizing products: their own ad network and retargeting platform.
vKontakte ad network
The ad network is said to be launched in mid-October. It will allow publishers to place blocks of vKontakte ads on their sites. Webmasters will receive 50% of advertising revenue, which is comparable with AdSense and Yandex Advertising Network. At the first stage, the ads will be shown only to logged in to vKontakte users. For those questioning the size of this audience size, VK opened up visitors stats on LiveInternet.ru – please got in and have a look. Nothing is said about targeting options or quality of the publishers in the network.