SEO and SEM for Russian search engines

Yandex loses 4% Of Searches To Google In 2011

During 2011 Yandex lost 4% of searches in Russia to Google.ru, reports Vedomosti (in Russian). I heard mentions of this fact throughout last year, but here is how it looks in absolute numbers.

According to LiveInternet statistics, in December last year search market in Russia was divided between Yandex, Google.ru and other smaller search engines as shown below:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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All Foreign Sites Become Illegal In Belarus

Yesterday I read something, as I thought at first, totally ridiculous, but it seems to be happening for real. In Belarus from today it is forbidden to provide any kind of services or sell any kind of goods on the Internet from a website with any other top level domain than .BY.

Cnews.ru reports that according to the new law companies and individuals will be administratively punished for doing business with foreign sites. Even Internet cafes providing access to forbidden sites will be forced to pay fines. The fine for violating this law will be up to 30 “units”, which is currently 1,05 million Belarusian rubles, which is approximately 120 USD.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex Goes Poland!

The latest gossip in Russian Internet circles is that the next step for Yandex after their NASDAQ IPO, successful launch in Turkey and recent partnership with Czech leading search engine Seznam is to launch in Poland. Rumors say that Yandex has already hired a business developer in Poland, with a very impressive track record including companies like Dell and Apple.

Polish Internet audience is estimated to be around 40 million people, where Google holds 97% market share. Entering a market with such strong Google presence might sounds like a strange idea, especially given 2 facts from the recent past:

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex ranked the world’s 5th largest search engine

In September 2011 Yandex processed over 3 billion search queries, reports comScore. This allowed Yandex to climb 2 positions up passing South Korean NHN Corporation (Naver) and eBay.

The leader is, obviously, Google with 118 billion queries (globally), followed by Chinese Baidu with 11 billion queries.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Mail.ru to double number of developers for their own search engine

Mail.ru, the 3rd largest search engine in Russia after Yandex and Google.ru, with 7% market share, announced their plans to invest into developing their search technology. The company plans to double the amount of specialists developing their search engine.

In the past search on Mail.ru was powered by Yandex, but replaced by Google’s technology in 2010. At the same time, a part of queries in Mail.ru is processed by their own algorithm. According to Mail.ru CTO Vladimir Gabrielyan, this makes sence: Google’s engine is used for general queries, while Mail.ru can focus on improving, for example, local search.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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