Russian Internet audience has been growing very rapidly for the last decade. In 2014 Russian online population reached 80 million users, and increased by another 4 million during 2015, reports Gfk [in Russian] in their recent research.
Internet penetration in Russia also became higher during 2015. Now 70.4% of people of 16+ age are Internet users.
The personal data localization law obliging foreign companies operating in Russia to process and store personal data they collect about Russian citizens and residents on the Russian territory goes into effect today.
A lot of large companies, such as Google, PayPal, eBay, and many others, started moving their servers to Russia already in the beginning of the year, however according to the Russian Association of Electronic Communications (RAEC), only 54% of all marker players are ready to comply with the new law at the moment.
RAEC created a portal [in Russian] where they accumulated a lot of information about the law, what it means for companies and consumers, as well as implications for non-compliance. If you haven’t moved your servers to Russia, we urge you to check it out in order to assess the risks.
Bonus: Russia Beyond the Headlines shared this useful inforgaphic that nicely summarizes the situation as of today.
The largest social network in Russia vKontakte and Russia’s leading search engine Yandex were among 100 most visited sites in the US during 2014, according to SimilarWeb. VK ended up at 81th place in the rating and Yandex – at 91st.
SimilarWeb do not speculate about the reasons for such high popularity of Russian sites in the US. Any thoughts, folks? :)
Despite the unstable economic climate Russian advertising industry keeps developing. In the first half of 2014 the growth of Russian advertising budgets landed at 6%. Online advertising grew the most, TV and radio – slightly, while print lost a low of advertisers’ money. Let’s find out who are the largest players on the Russian media scene – according to TNS Russia and Sostav.ru.
Yandex has recently shared its research where it analyzed what places the Russians users are searching for, depending on a season. A pretty good read, I should say.
Some findings are quite predictable: skating-rinks get more popular in winter and bicycle shops in summer and spring. Yet, in a country as big as Russia, with some seasonal trends you might need to get more local knowledge to make sense of it. Let’s check it out!