SEO and SEM for Russian search engines

Types of advertising that annoy Russian consumers the most

The Russian Institute of Modern Media MOMRI conducted a nationwide survey the goal of which was to understand the attitudes of Russian consumers towards advertising, reports Vedomosti [in Russian].

One of the main findings of the survey was that 40% of the population living in cities with more than 100 000 inhabitants generally trust advertising and promotional messages.

6% of respondents said that they do not mind and sometimes even like advertising.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Banner ads on Yandex: affecting your brand

To measure if banners are actually bringing results can be challenging, so naturally I got curious when I saw a recent study on banner ads.

IMHO Vi, a big ad selling agency in Russia, has studied effectiveness of the advertising campaign for a smartphone. To do this, they’ve placed a banner on the home page of Yandex, the largest internet portal in Russia, and analyzed how it affected the brand metrics, such as brand awareness, brand recall and purchase intent. Let’s see what they have to say!

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Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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