SEO and SEM for Russian search engines

New Yandex algorithm gives a boost to mobile-friendly pages in mobile search results

Screen Shot 2016-02-01 at 22.04.40In the end of November last year Yandex started marking mobile-friendly pages with “mobile version” label in mobile search results of all Yandex search properties. They also openly confirmed our suspicions that this was the first step towards making mobile-friendliness a ranking factor in the nearest future. And today is the day! Yandex just announced [in Russian] in their corporate blog that they are rolling out a new ranking formula that takes into account mobile-friendliness of a page when delivering search results on mobile devices.

As always, the new algorithm is named after a Russian city – this time Vladivostok, the capital of Russia’s Far East, where Yandex see the biggest share of mobile Internet users comparing to other regions in Russia.

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Yandex.Direct fine-tunes its geotargeting for Russia by adding 200 more cities

Yandex.Direct – Yandex’s PPC platform – fine-tuned their geotargeting for Russia by adding 200 new cities and areas inside the Russian districts.

For example, before advertisers had to target the entire Saratov District, and from today they can easily include or exclude various areas inside the Saratov District (Balakovo, Engels, and others), as well as cities inside those areas.

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Yandex will warn about SEO guidelines violations in their new Yandex.Webmaster

Up until now Yandex SEO penalties were often difficult to diagnose. A lot of times webmasters had to contact Yandex to find out what caused, for example, drop in traffic or sharp decline in number of indexed pages.

On Friday last week Yandex announced a new section in their new Yandex.Webmaster toolkit [at the moment in Russian only] that will notify webmasters and site owners about violations of Yandex SEO guidelines found on their web properties.

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Yandex starts to mark mobile-friendly pages in its search results

This morning Yandex announced yet another feature to cater their growing mobile user base. From today the search engine starts to mark mobile-optimized pages in its mobile search results in Russia, Ukraine, Turkey, Belarus, and Kazakhstan. The “mobile version” label will automatically appear next to listings of webpages with responsive design or mobile version on separate URL  (e.g.


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Important: Yandex bot starts reading JavaScripts and CSS

yandex-searchLast week Yandex reported [in Russian] in their blog for webmasters that the search engine’s crawler started reading JavaScripts and CSS in order to receive more detailed insights about web pages, as well as to see how content is displayed for the user in the browser. Thanks to this, Yandex is now able to better evaluate website interface, get access to the content which was not visible to the bot before and compare this information to the data that was used for rankings in the past.

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