Last week Yandex launched yet another version of their search algorithm named Dublin. Dublin is the 3rd modification of Yandex search algorithm that is aimed at understanding user’s intent.
The first use-centric search algorithm called Reykjavik came in 2011. With the introduction of Reykjavik Yandex learned about language references of its users and started to display more search results in English to people, who seemed to enjoy reading English, and fewer – to those, who generally ignored English results in the SERPs.
Eight months after Reykjavik, Yandex launched Kaliningrad – the search algorithm that brought personalization to up to 60-70% of Yandex searches.
In Dublin version of its search algorithm, Yandex introduced “real-time” personalization, i.e. learned to understand what users are looking for at a particular moment, regardless of their long-term interests and search behavior.
In the last few month I wrote a lot about personalization of search results in Yandex and Kaliningrad search algorithm. This week Yandex released a fun tool that visualizes the profile Yandex creates for you based on your search behavior, and which is the basis for the personalized SERP you see.
For example, according to Yandex I am:
- Not a student (19%), a housewife (20%) or a mum (10%).
- Likely a manager (46%), a traveler (60%), who like music (35%) and a is bit of a geek (35%).
- Absolutely not a morning person (81%!!!).
Find out how Yandex sees your personality by going to crypta.yandex.ru.
Funny April Fool’s joke from Yandex: they said earlier today that they invented a unique algorithm that can analyze emails in Yandex.Mail inboxes and detect whether the message you are reading is a truth or a lie :)
Would have been a great feature. Too bad it’s a joke!
Last week I received this cute Christmas card from Yandex. I found it nice, and I wanted to share it will all of you.
Merry Christmas and Happy New Year, my dear friends! Or, as we say in Russia, Веселого рождества и Счастливого нового года! =)
Yandex browser was launched on the 1st of October this year, and, despite it’s far from being a big player in the market, is gaining popularity among Russian users.