SEO and SEM for Russian search engines

YAC/m Keynote: Yandex.Market reborn to revolutionize Russian e-commerce

yacm-conferenceYAC/m conference hosted by Yandex every spring is usually marked by important announcements. Last week’s event was not an exception and Yandex surprised the audience with new revolutionary features in Yandex.Market. The new relaunched Yandex.Market will partially solve the main hurdles that prevent Russian e-commerce from growing faster: delivery, payments and lack of trust towards online merchants.
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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yet Another Conference – Yet another new technology

Today Yandex held Yet Another Conference – a major Russian tech event in Moscow with tonnes of Russian and international thought leaders and professionals gathering and speaking about technologies, programming, math, Internet and science.

At every Yet Another Conference Yandex traditionally break the news about new technologies and projects they are working on. Last year it was Yandex.Browser, in May 2013 – Yandex.Islands. During today’s conference Yandex introduced several new products that are to be released in the nearest future.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex malware detection is better than Google’s or Norton’s

Sucuri Security, a web monitoring and malware clean up service, released a study about safety of the most popular websites on the Internet.

While they revealed some shocking facts like a) over 10% of Alexa top million websites were not safe, b) popular antivirus products like Norton and ESET  only detected about 1000 out of 18 000 infected sites, they also found out that Yandex had pretty advanced virus and malware detection technology comparing to both Google and some of the antivirus software.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Changes in Yandex.Direct design positively reflected in company revenues

Yesterday (2013.07.25) Yandex released their Second Quarter 2013 Financial Results. The overall company revenue increased by 35% comparing to the same period of 2012.

The revenues from contextual advertising on Yandex own properties grew by 37% comparing to the same period of last year.

yandex-q2-financial-results

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex “Islands” and their impact on Yandex SEO

In the last few months Yandex created a lot of buzz in tech and marketing press around the globe, first with moving Yandex.Direct ad units from the right side to the bottom of the page, then with personalized search followed by real-time personalized search, and now the interactive SERPs / interactive rich snippets, whatever you prefer to call them.

A lot is written in the foreign press about Yandex “Islands”, but little has been said about actual implementation or potential impact of this new technology on Yandex SEO and SEM. In this post I will try to answer the questions that probably popped up in every webmaster’s head (they did pop up in my mind at least) after first hearing about the “Islands”.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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