SEO and SEM for Russian search engines
Yandex.Catalog was launched in 2000 and has become a popular source of highly authoritative links in Russian SEO community, similarly to DMOZ in the western SEO world. Earlier this week Yandex announced [in Russian] that the Catalog will be discontinued in the nearest future.
Yandex has been working with data analysis and personalization of digital content for many year. They have started using personalization technology Crypta in search in 2012; personalization is also used by other Yandex services. Yandex.Market gives personalized suggestions to its users based on their past behavior and preferences. The new Yandex.Music launched 9 months ago does as well, and the results have been astonishing. Personalization increased the time spent on the service by 70%.
Big news from Yandex Turkey team! Just a couple of weeks ago the newest version of Firefox browser was released in Turkey, with Yandex.com.tr as a default search engine instead of Google.
A few weeks ago Yandex quietly launched a new feature on yandex.com, which, although still working a bit shakily, can be useful in real life situations. Meet reverse image search based on technology called Sibir (Russian for Siberia) yandex.com/images!
Still struggling with consequences of Google’s 100% ‘not provided’ keyword data, the SEO community gets another surprise, this time from Yandex. Earlier today, quite unexpectedly, Yandex announced [in Russian] that in order to protect its users’ privacy they will now start encrypting 100% of searches.
