SEO and SEM for Russian search engines

Yandex match types explained

I am sure many of you are wondering how it works with match types in Yandex. They do not provide a description in their Yandex.Direct help topics, and there is no possibility to choose a match type in Yandex Wordstat keyword tool. It took me a while to figure it out as well, and here is my understanding of the whole match type system.

1. The matching option that comes by default

This is important for both interested in Yandex SEO and Yandex.Direct PPC. What Wordstat keyword tool returns as search volumes is probably the closest to what Google would return for a modified broad match.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex launches a desktop application for managing PPC campaings

Yandex.Direct, the PPC platform of Yandex, has been around since 2001 and is the oldest system of contextual ads in Russia (Google launched AdWords in Russia in 2002). Even though it displays ads to over 22 million people every day and attracts hundreds of new advertizers from Russia and overseas, the user interface is, let’s say, not the most convenient. Managing large PPC campaigns through Yandex web interface is a challenging task. But from now on it will be much easier for all search marketers. Finally Yandex launched a desktop tool for managing Yandex.Direct accounts, similar to those of Google, Bing and Yahoo!. Please meet  Direct Commander!

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Yandex surpasses Google.ru at PPC clickthrough rates

In the last couple of months I have been spending a good amount of time with Russian PPC campaigns, both in Google.ru and Yandex. Even though I personally prefer Google’s interface, as it much more user -friendly and convenient, Yandex delivers more traffic and at a good cost.

Yandex.Direct provides some interesting features that automate parts of optimization tasks, such as, for example, “Autobroker” for automatic CPC management and “Autofocus” for automatic keyword refinement. Unlike most Google’s PPC automation tools, these two are actually quite useful.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Understanding Yandex.Direct PPC platform

Yandex.Direct is a PPC platform for advertizing on Yandex and their content network. Yandex hold 65% of contextual ads market in Russia, so if you want to enter this market, that’s probably where you will allocate a big chunk of your advertizing budget.

Yandex.Direct ads in Yandex search results

Yandex.Direct ads in Yandex search results

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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