SEO and SEM for Russian search engines

New on Yandex Direct: bid adjustment by age and gender

Direct NewFrom this week, you can adjust your bids for Yandex.Direct ads shown to various gender and/or age groups, as well as to your “retargeted” audience (people who have previously visited your website).

It’s not the first time Yandex introduces more options of adjusting CPC for specific categories of ads. In March, a separate bid management for mobile ads was added, which now can be set in combination with the new variables!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Important: New auction system comes to Yandex.Direct

Direct NewOn July 30, Yandex announced that by the end of August the auction system in Yandex.Direct will change from GSP to VCG auction model. In addition, the new ranking rules will apply and the system of cumulative discounts will be dropped. According to Yandex, these changes aim to help PPC advertisers get more clicks for a better price in any position in the ad block of the SERP. Let’s see what awaits us and be prepared!

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Mobile-specific ads come to Yandex.Direct!

Mobile-ads5It’s been just two months as it became possible to seperately adjust the bid ratio for mobile ads on Yandex.Direct. And now, we’ve got great news – Yandex adds up another mobile-specific feature which allows creating Yandex PPC ads specifically for mobile devices. It means that Yandex mobile ads can now be tailored for mobile users and attract more traffic. How to set them up and run to make sure you reach Russian customers who have become more “mobile” than ever?

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Yandex Advertising Network: new banners to boost CTR

Yandex has just added interactive horizontal banners to its Yandex Advertising Network (YAN) and the testing shows that they can increase click-through rate of Yandex PPC ads up to 20%. Also, judging from the vertical banners introduced into YAN back in December 2014, banner ads are usually much more eye-catching than traditional advertising formats, so hopefully Yandex PPC advertisers are getting one more useful tool to promote their websites!

YAN1

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

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Ad groups in Yandex PPC: now in Yandex.Direct interface!

PPC-CampaignFrom the end of April, ad groups are finally fully supported in the Yandex.Direct interface, which is good news! If you remember, before this ad groups could be created only in the desktop editor Direct.Commander, by uploading Excel or CSV files or via Yandex.Direct API.

Now, even if you are new to Yandex PPC, all you have to learn to get started with setting up Yandex PPC campaigns is the Yandex.Direct interface. But why ad groups are such a cool thing for Yandex PPC ads anyway?

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Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

More Posts