SEO and SEM for Russian search engines

Twitter in Russia, VK and Odnoklassniki: keep growing

Recently I hear a lot of rumors about Twitter and Facebook slowing down their growth tempo and their audiences getting smaller. Last week GlobalWebIndex revealed some interesting data that actually shows the opposite: apparently Facebook and Twitter are still the fastest growing social networks in the world. What is also interesting, vKontakte and Odnoklassniki are in that list as well:

Change_In_Active_Users_Q2_2012_and_Q4_2012

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russian Social Networks in Numbers

ComScore recently released an interesting report on Russian social networks and their audiences, which, I thought, could be interesting for everyone buying advertising in VK (vKontakte), Odnoklassniki or on Russian Facebook.

russian-social-network-audiences

* The numbers are shown in million users

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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vKontakte to launch an ad network and retargeting

One of the major Russian social networks, also known as the Russian Facebook-clone, vKontakte (aka VK) announced upcoming launch of two new advertizing products: their own ad network and retargeting platform.

vKontakte ad network

The ad network is said to be launched in mid-October. It will allow publishers to place blocks of vKontakte ads on their sites. Webmasters will receive 50% of advertising revenue, which is comparable with AdSense and Yandex Advertising Network. At the first stage, the ads will be shown only to logged in to vKontakte users. For those questioning the size of this audience size, VK opened up visitors stats on LiveInternet.ru – please got in and have a look.  Nothing is said about targeting options or quality of the publishers in the network.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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vKontakte reach new record in daily visits, open visits statistics to everyone

Monday, September 10: Russian social network vKontakte reported the highest number of visits in their history in one day – 38.4 million. This is 50% higher than the average daily number of visits in September last year. It is also about 7 million higher than yesterday’s visits of  the second largest social network in Russia Odnoklassniki (31.6 million).

It seems vKontakte take pride in their visitors trends, because on the same day they opened up their traffic statistics for everyone. Metrics like pageviews , sessions , visitors, average visit duration (min) , pageviews/visitor and some other are now available at Liveinternet.com/stat/vkontakte.ru/.

Source: http://www.sostav.ru/news/2012/09/11/vkontakte_tns/ (in Russian)

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Russia is #14 in the world in terms of Twitter usage

Russians like Twitter, and the growth of Twitter usage in Russia has been astonishing. In February this year Semoicast reported that Russia is 20th country in the world in terms of Twitter account. Half a year later Russia climbed up to position 14:

See full report: http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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