SEO and SEM for Russian search engines

Internet in Russia: stats, numbers and other interesting facts

I find the development of the Internet in Russia very interesting to monitor. The market is huge and continues to grow, however the numbers of Internet users do not grow in the same pace as e-commerce. People surf, people are mobile, but do people buy online?

Recently I heard and read a lot of stats about Russian Internet audience. The most general numbers you can find in this presentation, given by Preston Carey of Yandex at SMX Advanced London, which I attended last week. You can see than Internet penetration in Russia is still only 43%. Hard to imagine, right? But don’t get discouraged yet. 43% of the population is approx. 46 million people, which is double the population of Scandinavia, for example. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Payment Methods available in the Russian Market

Entering a new market, especially an immature one, companies have to think about lots of things. For many corporations markets like Russia or China are difficult to crack. If you ask me why, I say, because they are not localized enough. Why Google failed in Russia? Why eBay failed in Japan? All for the same reason: clueless about markets and their business culture.

Opening an online business in Russia, one has to consider the differences in design and usability, SEO and PPC techniques, linguistics, but even doing all of the above right, the business can fail, because people are simply not able to pay for products and services.

Many payment methods such as PayPal do not even operate in Russia. Moneybookers is available, but not very common.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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