SEO and SEM for Russian search engines

Top 10 Russia’s largest media in 2014

Despite the unstable economic climate Russian advertising industry keeps developing. In the first half of 2014 the growth of Russian advertising budgets landed at 6%. Online advertising grew the most, TV and radio – slightly, while print lost a low of advertisers’ money. Let’s find out who are the largest players on the Russian media scene – according to TNS Russia and Sostav.ru.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Rain or shine – what do Russians search online?

Yandex has recently shared its research where it analyzed what places the Russians users are searching for, depending on a season. A pretty good read, I should say.

Some findings are quite predictable: skating-rinks get more popular in winter and bicycle shops in summer and spring. Yet, in a country as big as Russia, with some seasonal trends you might need to get more local knowledge to make sense of it. Let’s check it out!

Continue reading…

Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

More Posts

Russian search behavior: capitals vs. regions

Very recently Yandex released an interesting research that compares search behavior of Russian Internet users living in the two capitals (Moscow and Saint Petersburg) with other cities in Russia – from large to very small.

The report highlights the differences between ways people interact with search engines as well as types of product and services-relates searches across the country. Please dig in!

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts

Games take hold of 91% of Russian digital content market

Turns out, when it comes to digital content, Russian people are really more into playing than watching, reading or listening: in 2013, games took over 91% of the whole digital content market, as the recent data from J’son & Partners Consulting shows.

Gaming segment is also dominant in the US, UK, Japan and South Korea, however, its market share is not as huge as in Russia, mostly due to a heavier growth of music and video content in those regions.

 digital-content-in-russia
Source: J’son& Partners Consulting

Continue reading…

Lubov

Lubov is an online marketing consultant with a focus on market intelligence and SEM towards Russian market. Her background ranges from cross-cultural management of global NGOs to delivering linguistic services for businesses in Russia, Belarus and Sweden.

More Posts

Russian E-commerce Turnover 25% Up in 2013

2013 was yet another year of growth for Russian e-commerce, reports Russian market research company DataInsignt. According to their latest study, turnover of Russian online shops increased by 25% comparing to 2012 and ended up at 520 billion Russian rubles (approximately 16.3 billion US dollars).

The market of digital goods grew faster than the market of material goods. Sales of digital goods (mainly plane and train tickets) increased by 36% comparing to last year, while sales of physical goods – by 25%.

russian-e-commerce-turnover-2010-2013
Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

More Posts