Russia’s Internet audience has been growing very quickly during the last few years. After lagging behind Western Europe in terms of Internet penetration during the 1st decade of the century, the market became fastest-growing in Europe in 2010-2011 and eventually the largest – in the middle 2012.
The latest report [in Russian] from ComScore states that in June 2015 Russian Internet population has reached 80 million people.
Mail.ru Group, the owner of Mail.ru portal and numerous online services as well as the two Russia’s mail social networks – VK and Odnoklassniki – appears to be the largest Internet property in Russia, while Yandex.ru is the most visited website in the Russian market.
The expert commission of the Association of Communication Agencies of Russia (AKAR) has released the results [in Russian] of their quarterly analysis of development of advertising market in Russia.
In the first two quarters of 2015 total advertising spend in Russia shrank with 16% comparing to the same period of last year landing at 137.9 billion rubles (approx. 1.9 billion Euro).
The expert commission of the Association of Communication Agencies of Russia (AKAR) has released the results [in Russian] of their quarterly analysis of development of advertising market in Russia. In Q1 of 2015 the total volume of advertising expenditures landed at about 63.5 billion rubles (approx. 1.1 billion Euro), which is 17 % lower than the same period 2014.
Advertising budgets were reduced in all channels, apart from online, which despite the economic crisis increased by 9%. Contextual advertising expenditures went up by 16%.
In online marketing, it’s nice to have a feeling for trends. It helps adapt fast to the digital climate change and get the best out of it. Working in Russian Internet today, quick reaction is not an option, it’s a must. And actually, Russian advertisers are pretty good at it, given the current situation in Russia’s economic space. So, to be just as well-prepared as them, we’ve collected for you five major trends expected to dominate the digital marketing in Russia this year. Pick up your favorite!
The largest social network in Russia vKontakte and Russia’s leading search engine Yandex were among 100 most visited sites in the US during 2014, according to SimilarWeb. VK ended up at 81th place in the rating and Yandex – at 91st.
SimilarWeb do not speculate about the reasons for such high popularity of Russian sites in the US. Any thoughts, folks? :)