SEO and SEM for Russian search engines

Mail.ru to launch a Russian Twitter-killer

Although it has not been officially confirmed, the rumors about a new product of Mail.ru Group leaked and appeared in Russian pressyesterday. According to Kommersant.ru, Mail.ru Group, an owner or part owner of major Russian social networks, is working on creating their own microblogging service.

Twitter has been growing rapidly in Russia, engaging more and more people month over month. According to the latest Yandex report, Twitter had over 1 million Russian accounts by June 2011.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Mail.ru to double number of developers for their own search engine

Mail.ru, the 3rd largest search engine in Russia after Yandex and Google.ru, with 7% market share, announced their plans to invest into developing their search technology. The company plans to double the amount of specialists developing their search engine.

In the past search on Mail.ru was powered by Yandex, but replaced by Google’s technology in 2010. At the same time, a part of queries in Mail.ru is processed by their own algorithm. According to Mail.ru CTO Vladimir Gabrielyan, this makes sence: Google’s engine is used for general queries, while Mail.ru can focus on improving, for example, local search.

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Working with Google AdWords in Russian

While Yandex holds 65% of contextual ads market in Russia, Google is claiming to have exponential growth in revenues in the country. Eric Schmidt of Google said in his interview to Vedomosti during his visit to St. Petersburg that Russia is one of their top 5 fastest growing markets.

Google have been trying hard to gain market share in Russia and other Russian-speaking countries, using even not-so-pretty methods, such as buying Yandex.Direct related terms to promote AdWords:

Source: http://yfrog.com/kg362cgj

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Quintura is suing Google over their Wonder Wheel

I saw this in a number of Russian newspapers during February and found it rather interesting. Based in Russia visual search engine Quintura is going to sue Google over technology used behind Google’s Wonder Wheel. Wonder Wheel is a service that helps to visualize semantic relations between keywords. Russian Quintura launched a similar service back in 2006, and received the last of its 8 patents for this technology in 2009.

Quintura's semantic search cloud

Quintura’s semantic search cloud

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Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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