Just in the end of last year I wrote about relatively low numbers of mobile Internet users in Russia. Guess what, since then the numbers increased by 2,5% and it keeps growing. Looking at 2011, Internet traffic from mobile devices, actually, doubled.
One interesting fact is that mobile traffic to YouTube in Russia increased by 500% in 2011, which is much higher than the general increase in mobile traffic and much higher then world-wide statistics.
Russian Internet usage is increasing rapidly, and a large increase there comes from mobile devices. Russia is still behind the Western world in terms of mobile Internet usage, but it is quickly catching up. According to the recent numbers from Mobtop.ru (a Russian directory of mobile sites as well as mobile Internet statistics provider), reports Searchengines.ru, Russian mobile Internet audience increased by 2,5% during the first two months of 2012.
Russian mobile Internet in numbers
The majority of the users of mobile internet are men (67%).
Mobile has been a hot topic in the Western Internet marketing circles for the last few years, and although it is still in a very immature state, there is a lot of room to play. ComScore reported that in the US 7% of digital traffic comes from mobile devices, and this percentage will only increase.
Mobile Internet in Russia
In Russia the situation is rather different. TNS Gallup Web-Index in their report showed that only 1% of Russian population uses mobile Internet. This is astonishingly low number! According to the same report:
55% of all mobile Internet users in Russia, and 42% in Moscow, surf with old-school feature phones.
Only 3% of Russians (7% of Moscow’s population) use tablets.
25% of mobile Internet users admitted that the only purpose of connecting to the Internet from their phones is reading/ sending emails.