2 Russian email services Mail.ru and Yandex Mail have become 4th and 5th largest email services in Europe in terms of unique visits, reported ComScore. Focused solely on Russian-speaking audience, Mail.ru and Yandex Mail attracted 42,77 million / 25,14 million unique visitors in June 2012 alone.
Increase in email usage in Russia is not surprising, given the rapid growth of Russian Internet audience overall. Comparing to the average for Europe 14% increase, the amount of visits for Mail.ru and Yandex Mail went up by 22% and 37% correspondingly.
I have written a lot of posts about fast-growing Russian Internet and brought up a lot of fascinating numbers and stats about Yandex and other Internet businesses. Here is yet another impressive fact about Runet: in April the daily audience of Yandex (the largest Russian search engine) surpassed the daily audience of Russia’s main TV channel (Channel 1). In April 2012 Yandex was visited by 19.1 million people every day, while Channel 1 was watched by 18.2 million, reports TNS:
* The red line represents the daily audience of Yandex, dark green – of Channel 1, the rest – other nation-wide TV stations.
Nice piece on Russian top tech companies from France24 (in English): the leading search engine Yandex, one of the larges anti-virus software brands Kaspersky and Russian Silicon Valley to be – Skolkovo. Check it out: only 8 min and a lot of interesting insights!
In 2010 Russia became the fastest growing market in Europe in terms of online advertising revenues, and continued strong growth throughout 2011. According to the Russian Association of Advertising Agencies (AKAR), the market reached 1,4 billion USD, which is a 56% increase comparing to 2010.
According to AdScore (in Russian), Yandex holds the largest share of Russian contextual advertising market, followed by Google Russia and Begun:
Russian Contextual Advertising Market
In one of my previous posts I wrote about Google gaining market share in Russia by aggressively promoting it’s non-search products, such as Android and Chrome, for example.
Browsers with built-in default search engine are generally a popular way to get extra searches. Yandex teamed up with Firefox, while Google runs TV commercials for Chrome.
It seems like Google’s marketing efforts are paying off. According to several independent analyst companies Chrome became the most used browser in Russia in December 2011, surpassing Internet Explorer, Firefox and Opera.