In all the glory of Russia, the largest online market in Europe that keeps growing at astonishing rate, other members of CIS often get neglected both in press and business.
This time the focus of my post is not on Russia, but on Ukraine, where e-commerce starts picking up the pace as well.
Well.. new or not, but as of today, search at Mail.ru is 100% powered by their own search engine.
Previously Mail.ru search displayed results from Yandex, and since 2010 – from Google. Shortly after signing the contract with Google, Mail.ru started working on their own search technology, and from mid-2012 a part of Mail.ru search results was already delivered by their own algorithm (including such important areas as local searches in Moscow). In the end of 2012 Mail.ru announced the plans to switch to their own search engine in 2013. And here we go, today is the day.
Mail.ru today stands for 8.6% of the Russian search market, which makes it the 3rd largest Russian search engine with monthly audience of 39.5 million users.
I found this speech of Ilya Segalovich (CTO of Yandex) at DLD in Munich very interesting and inspirational. For those interested in Yandex as a company, take some time and watch it!
This evening I created these infographics about Russian Internet economy development in 2011-2012. The full report was presented by RAEC during Russian Internet Week 2012 – a 3 days long conference that covers all aspects of the Russian Internet Industry. Hope you like it!
It’s not a secret that search engines pay fat sums to browser developers for being their default search provider, and rightly so. Browsers are an important weapon in search market wars.
Google has been very aggressive in Russian browser space, first promoting Chrome in all possible ways, including even TV advertizing (Chrome became the most used web browser in Russia in the beginning of the year), then by sealing the deal with Firefox (which had Yandex as a default search engine in Russia until 2012). The unconfirmed rumors say that the Google-Mozilla deal cost Yandex 1.5-2% of the search market share.