In response to Facebook’s recent bold statement about (yet again) conquering Russia, one of the largest Russian newspapers Vedomosti created a top list of websites that are most visited by Russian people. Vedomosti also compared average time users spend on the sites.
Not surprisingly, Yandex came out as the leader of the top list with their 31 properties, followed by VK, Mail.ru with their 28 properties, Odnoklassniki, Google.ru and YouTube.
Even though Facebook made it to the list of top 15 sites in Russia, their metrics – daily users and average time spent on site – are far behind the local competitors vKontakte and Odnoklassniki. vKontakte has 24,2 million daily users that spend on average 39 minutes browsing the social network. 16,3 million daily users of Odnoklassniki spend 32 minutes on the site. Facebook only has 3,7 million users in Russia that only devote 5 minutes of their time to the network.
Today is a big day for Russian Internet industry. Exactly 20 years ago, on the 7th of April 1994 national domain .RU was registered to represent newly born country – the Russian Federation – on the world wide web.
Runet’s birthday got a lot of coverage in Russian tech press, and even Russian Prime Minister Dmitry Medvedev congratulated Runet in his video blog.
Digital advertising in Russia keeps growing at astonishing pace for the 3rd year in a row. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that expenditures on online advertising increased by 30% in the first half of 2013. Contextual advertising (SEM) showed the highest growth figures – 37% comparing to the same period of 2012.
Advertising spend on TV, radio and outdoor advertising expenditures also increased, but to a smaller extent. The only medium that has decreased in volume is traditional paper-based press.
The volume of online advertising market in Russia is valued at 31.2 billion Russian rubles (approx. 948 million USD / 709 million Euro), reports ACAR, which is more than any other type of advertising apart from TV.
I’m very excited to publish this interview on Russian Search Tips. Leighton Peter Prabhu is a partner in Interstice Consulting LLP and head of the Russian office. He has been living in Moscow for 7 years, and since 2008 has been helping foreign companies to establish their e-commerce operations in Russia. Coming originally from Canada, Peter created a successful business in Russia and feels right at home in Moscow.
In this interview Peter shares his experiences and knowledge about Russian e-commerce and gives some great pieces of advice to companies and entrepreneurs who are considering entering the Russian market.
Yesterday (2013.07.25) Yandex released their Second Quarter 2013 Financial Results. The overall company revenue increased by 35% comparing to the same period of 2012.
The revenues from contextual advertising on Yandex own properties grew by 37% comparing to the same period of last year.