SEO and SEM for Russian search engines

Beware! Noindex!

A quick note: Yandex does not recognize attribute ”nofollow”, i.e. if you nofollow your links, Yandex will still see and index them. Instead of nofollow attribute Yandex SEO use tag “noindex”:

noindex tag in html code

noindex tag in html code

This is very important to keep in mind that most of the SEO tools we use look for nofollowed links and do not underline or highlight the noindexed ones in any way.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Where to find your Russian keywords?

The basics:

When creating keyword lists for your American, German or French sites, you turn to Google for keyword suggestions. But what do you do in Russia?

Google is not very good with Russian semantics, besides the amount of searchers in Google.ru is not that high. Is Google.ru keyword data reliable? Who is using Google? Can it help to find good keywords to get traffic from Yandex? Well well.. Google keyword suggestion tool is good, however I recommend to use Yandex Keyword tool as a primary source of ideas.

Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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Quotation index – a Page Rank of Yandex

This is the first post of the series “10+ things to know before you start”.  I decided to create this category because although Yandex works in a similar way to Google, there are several Yandex-specific factors, which you must consider when doing your Yandex SEO.

Quotation index is one of them.

Quotation index is a grade of importance given by Yandex to your website (similar to Google’s PR). It does not affect your rankings, but shows how trusted your site is from Yandex point of view.

The scale of quotation index is very broad. It can vary from 0 to 150 000 =) And there is no correlation with Google PR whatsoever. Good private sites usually have quotation index from 150 till 1000, major newspapers and TV channels’ sites – between 1000 and 10 000. Continue reading…

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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