SEO and SEM for Russian search engines

Russian advertising market shrinks, while digital sector keeps growing

The expert commission of the Association of Communication Agencies of Russia (AKAR) has released the results [in Russian] of their quarterly analysis of development of advertising market in Russia.

In the first two quarters of 2015 total advertising spend in Russia shrank with 16% comparing to the same period of last year landing at 137.9 billion rubles (approx. 1.9 billion Euro).

russian-advertising-market-growth-h1-2016

As a consequence of economic instability, advertising budgets were reduced in all channels, apart from digital. Print and outdoor were affected the most (-33% and -27%).

Investments into Internet marketing grew by 10%, primarily due to increased popularity of search advertising (+10%). Display spend decreased by 11%.

These results are in line with what we saw after Q1 and with the predictions that we made in the beginning of the year – in complicated economic conditions more and more budgets are being shifted from branding to performance channels.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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