The expert commission of the Association of Communication Agencies of Russia (AKAR) has released the results [in Russian] of their quarterly analysis of development of advertising market in Russia.
In the first two quarters of 2015 total advertising spend in Russia shrank with 16% comparing to the same period of last year landing at 137.9 billion rubles (approx. 1.9 billion Euro).
As a consequence of economic instability, advertising budgets were reduced in all channels, apart from digital. Print and outdoor were affected the most (-33% and -27%).
Investments into Internet marketing grew by 10%, primarily due to increased popularity of search advertising (+10%). Display spend decreased by 11%.
These results are in line with what we saw after Q1 and with the predictions that we made in the beginning of the year – in complicated economic conditions more and more budgets are being shifted from branding to performance channels.
