VK (vKontakte) – Russia’s largest and fastest growing social network – reached it’s record amount of visitors in March 2015. In March this year monthly reach of VK was similar to that of Channel 1 (Russia’s main TV channel) and higher than that of other national TV channels, reports TNS Russia.
Vkontakte is not the first digital service that competes with TV in terms of reach. Yandex’s audience surpassed the audience of Channel 1 already in mid-2012.
