Digital advertising turnover in Russia has been increasing for the last 4 years. Despite the unstable economic situation, advertising budgets increased in 2014 – for the 5th year in a row. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that expenditures on online advertising increased by 18% in the first half of 2014. Contextual advertising (SEM) showed the highest growth figures – 27% comparing to the same period of 2013. Display advertising budgets on the other hand decreased by 5%.
Advertising spend on TV and radio advertising increased as well, but to a smaller extent (2%). The only medium that has decreased in volume is print (-11%).
The turnover of online advertising market in Russia is valued at 84.6 billion Russian rubles (approx. 1.38 bilion USD), reports ACAR. The total turnover of Russian advertising industry landed at 340 billion rubles (5.57 billion USD).