Online advertising expenditures in Russia keep growing at high year over year. The Association of Communication Agencies in Russia (ACAR) reported [in Russian] that companies spent 20% more on online advertising comparing to the first half of 2013. Contextual advertising (SEM) traditionally showed the highest growth – 28% comparing to the same period of 2013.
The total value of online advertising market in the first 6 months of 2014 reached 38 billion Russian rubles (approx. 1.06 billion US dollars).
This year’s tends are very similar to those of the same period of last year: online advertising grew the most (37%) and traditional press / print kept decreasing.
The leader of contextual advertising market in Russia Yandex managed to grow their advertising revenues more than the market average. As stated in their latest financial report, company’s revenues from text-based advertising (SEM) increased by 40%.