SEO and SEM for Russian search engines

Credit card continues to be the leading online payment method in Russia

Not a secret that the majority of Russia e-commerce purchases are still paid by cash upon delivery, but the adoption of online payment methods is increasing together with increasing savviness of Russian online shoppers.

According to a recent research done by OMi Russia, the growth in adoption of online payments comes mainly from credit cards and Internet banking, while second largest category of  payment methods — electronic currencies (e.g. Yandex.Money, WebMoney, PayPal and similar.) — has remained popular among the shoppers, but did not increase its share comparing to other options.

online-payments-in-russiaThis is definitely a positive trend for foreign-based online stores that historically struggled with local payment options in Russia. It also shows that Russian online shoppers start to trust Internet-based retailers more hence become more willing to share their credit card details.

Image credit: [in Russian].

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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