SEO and SEM for Russian search engines

vKontakte growing, Facebook losing audience

According to this year’s ComScore report, Facebook, despite all their efforts, lost market share in Russia.  While vKontakte increased their number of visits by 22%, visits to Facebook from Russia dropped by 18% during the period June 2012 – June 2013.

Facebook is generally struggling to keep up their visitors and their engagement levels. According to ComScore, Facebook’s monthly audience worldwide did not grow at all during the past year, and daily fell by 8%. On the other hand, Russian VK is growing and increasing their visitor base taking over traffic from their main competitors in Russia Odnoklassniki and Facebook.

Last year, for instance, the percentage of people, who only used Facebook or Odnoklassniki was higher.


The founder and CEO of vKontakte Pavel Durov recently mentioned that they are aiming for 70% of the Russia market first, and later – international expansion.

Anna Oshkalo

Anna is a blogger and online marketing consultant specializing in SEO and SEM for Russian search engines. To see more of Anna's posts, follow her on Twitter, or LinkedIn.

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2 Responses to “vKontakte growing, Facebook losing audience”

  1. […] guess – the graph below shows the growth of Vkontakte and Odnoklassniki vs. Facebook (source: Russian Search Tips, editor’s […]

  2. […] of Facebook’s users log in from Russia, and according to ComScore, Russian visits to Facebook dropped 18% between June 2013-June […]

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